In addition to the post on its own website, Adobe has also placed display ads (created in Flash, naturally) on Engadget and The New York Times, and taken out a full-page ad in The Washington Post outlining its position and what it thinks consumers should know.
While Apple simply posted a link to its "Thoughts on Flash" memo on the front page of its website, Adobe is going to much greater lengths to get its side of the story out.
We've included some screenshots of the ad banners that are appearing on sites across the web:
(Thanks to Joe Hansen for the New York Times screen grab).
Adobe's Founders Speak
Chuck Geschke and John Warnock, Adobe's founders, also penned their own letter, "Our thoughts on open markets":