Thursday, July 9, 2009

Free Webinar 7-15-09: "What SEO Is, and Why It Matters."

Special Guest - Rebecca Lieb
Vice President, Econsultancy

July 15, 2009
1:00 - 2:00 EDT
Register here:

Everyone's online. And everyone searches. How else could you possibly hope to navigate over 100 billion Web sites? Every searcher has a goal: to find information relevant to their query. And any business with a web presence, be it a retailer, service provider, publisher, or even a blogger, wants to be found for relevant search queries, both by the search engine and by that searcher.

Join Listrak in welcoming Rebecca Lieb, VP of Econsultancy, to its ongoing webinar series as she discusses how you can optimize your site for search engines.

Search Engine Optimization (SEO) improves the volume and quality of traffic to a web site from search engines via "natural" or "organic"search results. It's the process of making a web site search engine friendly. The goal of optimizing a web site is to increase the likelihood it will appear at the top, or near the top, of search engine results when selected keyword phrases are queried. The goal isn't merely to attract traffic to the website in question, but to attract quality traffic.

SEO is an art and a science that can be applied to nearly all the elements of a Web site: the copy, its design, the type of coding used, links, and site architecture. Like most forms of online marketing, SEO exists between the right and left brain hemispheres. It spans marketing and IT, PR and analytics.

This presentation provides an overview of the fundamentals of SEO, and provides a roadmap for getting started -- and getting found -- in organic search results.

Note - this webinar will be recorded and a PDF of the slides will be available in Listrak's online resource center on 7/20.
About Rebecca Lieb

Rebecca Lieb is a vice president at Econsultancy, where she oversees the company's U.S. operations. She is opening a New York office and staffing up to get the same level of great content going on this side of the pond as is generated at London HQ.

Earlier, she was editorial consultant to The ClickZ Network, after serving as its editor-in-chief for over seven years. Rebecca spent part of that time running the redoubtable, too. She continues to write a regular column for ClickZ. She also does a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as consulting on digital content strategy and search engine optimization.

Rebecca has just finished writing a book, The Truth About Search Engine Optimization. Pearson Publishing's Financial Times imprint published it in February, 2009 - and it instantly became a best seller on Amazon!

Learn more about Rebecca on LinkedIn or Facebook or Spock or good old Google. Or follow her on Twitter tweets. Her handle is @lieblink.

Register here:

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