Branded apps are hot right now. Clients want them because they are cool and agencies want to build them because they want to be cool. And as one of the folks here at Zehnder who sits in a lot of digital ideation discussions, both internally and with clients, I find one of the first big debates is always the question of "Should we be building something fun or useful?"
Full article at http://adage.com/smallagency/post?article_id=136646
No comments:
Post a Comment
Thank you for keeping your comments clean and friendly. CPAUG reserves the right to remove posts at its discretion but makes no guarantee of comment moderation.
Note: Only a member of this blog may post a comment.