Thursday, May 14, 2009

Should Your Branded Apps Be Toys or Tools?

Branded apps are hot right now. Clients want them because they are cool and agencies want to build them because they want to be cool. And as one of the folks here at Zehnder who sits in a lot of digital ideation discussions, both internally and with clients, I find one of the first big debates is always the question of "Should we be building something fun or useful?"

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