Friday, May 15, 2009

How E-mail Became a Direct-Marketing Rock Star in Recession

It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results.

E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That's led to increasing investment in technologies that better target customers and serve up more enticing messages.


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