Sent to you by Megan via Google Reader:
Gap unveiled yesterday a new logo Vice President of Corporate Communications Bill Chandler describes as, "a more contemporary, modern expression." Unfortunately, fans, designers and webizens everywhere seem to hate it, so much so that the company appears to be changing course.
Last night, Gap updated its Facebook Page — which displays the older navy blue box logo — with a status update asking fans to share their alternative designs for the Gap logo. "We love our version, but we'd like to see other ideas," the page reads.
The update also explains that official details on Gap's crowd-sourcing logo project will be revealed in the next few days — a clear sign that Gap is trying to act fast amid a sea of negative backlash that includes user-generated logo contests, a parody Twitter account and a Crap Logo Yourself website.
In an interview with Fast Company's design division Co.Design, Chandler says that the company will "establish a process" for handling community submitted logo designs. Chandler also expressed somewhat contradictory sentiments, explaining that the new forward-looking logo will be included as a part of the company's holiday advertising campaign. "But before the launch goes any further we're going to see what other ideas are out there," he said.
Score: Gap fans one, Gap zero. In fact, the turnabout time between logo launch to project-logo-backtrack was quite remarkable; we certainly think it's fair to credit the web and social media for Gap's immediate change of heart.
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